Tashkent, Uzbekistan (UzDaily.com) — Uzbekistan is witnessing rapid advancements in digital technologies, significantly reshaping how businesses interact with their customers.

Modern consumers increasingly expect fast and convenient service through familiar digital channels such as mobile apps, social media, messengers, and chatbots. Telegram-based chatbots, in particular, have gained widespread popularity in Uzbekistan, offering users 24/7 access to essential information.

In the face of growing customer expectations, businesses must not only maintain a digital presence but also manage communications across multiple platforms effectively. Handling requests via messengers, social networks, SMS, email, and other tools calls for specialized technological solutions.

This demand for digital transformation in customer experience has sparked interest in next-generation communication platforms. These platforms unify all customer interaction channels into a single interface, enhancing service quality and operational efficiency.

One notable example is the entry of global tech company Infobip into the Uzbek market. A leader in cloud communication solutions, Infobip offers a wide range of services—from SMS integration and intelligent chatbots to automated customer journeys and secure user authentication.

In 2025, Infobip expanded its presence in Uzbekistan by signing direct agreements with local mobile operators and deploying technology that meets the country’s data protection regulations. The company actively collaborates with key players in the national digital economy, including IT Park Uzbekistan, contributing to a growing partner ecosystem and the development of digital services.

Infobip’s solutions are used by major global brands such as Microsoft, Oracle, Adobe, Google, Unilever, and OTP Bank. Its platform enables centralized communication management across digital channels, improving customer service quality and loyalty.

The company’s arrival underscores Uzbekistan’s strategic relevance on the global stage and reflects growing international confidence in the country’s economic potential. It also highlights the rising digital maturity of Uzbek consumers and their openness to innovative technologies.

For local consumers, this means more personalized, efficient, and convenient interactions with brands in the digital space.

“Uzbekistan is quickly becoming one of the most dynamic digital markets in the region. We are excited to offer companies innovative solutions that help them build strong customer relationships and scale their business. Our mission is to simplify customer experiences and support digital business transformation across the country,” said Ruslana Reznikova, Vice President and General Manager for Asia-Pacific and Eurasia at Infobip.

Furthermore, Infobip’s activities align with the goals of the national Digital Uzbekistan – 2030 strategy, which aims to develop digital infrastructure and attract global IT companies. In line with this initiative, Infobip plans to work with government bodies to expand digital access to public and commercial services.

By integrating advanced communication platforms like Infobip, Uzbekistan opens up new opportunities to enhance customer satisfaction, delivering more high-tech, efficient, and customer-centric services.